Subscriber

Barcaffè

Project

Caravan in Gorenjska

Event type

Caravan

Location

Gorenjska Barcaffè, as an established brand, wanted to draw attention to itself in Gorenjska with the slogan “For a better day”. The branded trailer appeared as a cosy “pop-up café” in 8 major towns in Gorenjska, where promoters served freshly brewed Barcaffè classic coffee and gave away prizes to passers-by, as revealed by the wheel of fortune. We were visible in front of shopping centres as well as in the interior of towns, serving up to 100 coffees in an hour, and passers-by stayed with us for an average of 12 minutes, which was enough time to inform them about the coffee’s journey to the consumer and how it is prepared. We rewarded existing customers for their loyalty and inspired new customers to drink Barcaffè coffee. For a long time, the talk in Gorenjska continued to be about “that good coffee from the coffee pot”.