Subscriber

Radenska d.o.o.

Project

Radenska in a can

Event type

field promotion by sampling

Location

Ljubljana city centre and Slovenian coast To excite the millennial generation with Radenska lemon, mint and lemon flavours in a new can.
Instead of the traditional tasting in shopping centres, we brought Radenska with new flavours to the streets and beaches of millennials.
Sempling is a great alternative to traditional tastings because it connects the consumer with the brand and the product through a fun “experience”, turning them into consumers and brand advocates faster.
Can you imagine the queues of young people in front of a tasting table in a shopping centre?
No, right?
That’s why we brought Radenska among them.