Subscriber

AD Vita d.o.o.

Project

Vitapur gives away pillows

Event type

Promotional caravan

Location

Throughout Slovenia For the second year, Vitapur has decided to launch this campaign in order to build brand awareness among consumers.
This year’s activation took inspiration from airport check-in counters Visitors were invited into the world with Vitapur pillows.
Why?
Because that’s how we influence consumer purchasing choices even a couple of years from now.
We don’t buy pillows and bedding every year and the decision takes time to mature.
We took all this into account and with the interactive promotion we managed to get the earliest recipients to receive their new pillows and have a unique experience.
Participants dropped off their discarded pillow on a conveyor belt and the pillow went through a dream cube.
On the other side, they were greeted by a new pillow and a gathering of Vitapur stars.
In total, a thousand pillows were given away at all locations.
Latecomers received discount vouchers to buy the items on offer.
We engaged more than 2000 consumers, who remembered the event and were influenced to buy for months to come as they redeemed the vouchers they received at the event.
The event received media support from Radio Aktual.