Setting up the spring “Music Garden” in ALEJI

We brought spring to the ALEJA shopping centre in March 2023!

The star of the spring flower planting was a piano made of flowers, which we fitted into the 81 m2 flower “Musical Garden”. To make the experience even more authentic, we used an interactive “floor” or “marching” piano , which visitors could play by stepping on large keys on the floor.

This is how we created a spring park in ALEA, where visitors could relax on the benches, admire the flowers (from cyclamen to trumpeters) and play their favourite tune. More than 1,000 visitors of all ages enjoyed themselves.

On Women’s Day, which was also the last day of the installation, we distributed the flowers among the visitors, adding a sustainable touch to the event by not throwing the flowers away. The visitors were further delighted to receive flowers from their favourite Blaž, the dream man from the TV show of the same name.

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The interactive flower planting “Musical Garden” is entirely the work of the Promotiva team, both in concept and execution.

Would you like us to organise a similar interactive exhibition, event, activation or promotion? for you? Contact us!

Photo by Igor Sukur and Robert Krumpak