Subscriber
Aleja Ljubljana Shopping Centre
Project
Santa’s House (setting up activation, animating visitors, visiting Santa)
Event type
activation for children and parents (longer permanent installation)
Location
Central space in the Aleja shopping centre
Previous Next
DESCRIPTION OF THE SANTA’S HOUSE IN THE ALLEY PROJECT
In December 2022, we set up a festive activation called Santa’s House in the Aleja shopping centre in Ljubljana.
It was a long-lasting or permanent installation, which was designed for visitors to the shopping centre to visit available between 7.
30.
December 2022 .
Postavitev je stala v osrednjem prostoru, zato je ni bilo mogoče zgrešiti.
Santa’s House provided a truly festive atmosphere.
Christmas sleighs, a Christmas tree, decorations, games, lights, a polar bear orchestra… There was nothing missing.
Many families stopped by the activations so that the children could admire all the props (and the parents could have a little rest), as well as many young people, couples and elderly visitors to the Alley.
There was something for everyone.
Santa’s house is divided into 3 rooms.
In all of them, visitors were welcomed our animators or.
our cheerful elves , inviting them to take part in the activations and making sure they used them correctly.
They made sure that everyone’s experience at Santa’s House was truly fairytale-like.
Room 1: Santa’s living room (photo corner)
- visitors could take photos on Santa’s shiny seat
- the inscriptions in the background served as a greeting card
- more than 1,000 photos taken in Santa’s living room
- Santa Claus also visited the visitors
Room 2: Santa’s Mechanical Workshop
- Visitors had a peek into the VR world
- using technology to test drive Santa’s sleigh, which had just been serviced
- to make the experience even more magical, they sat on Santa’s big sleigh
- and the youngest ones could put their gears on the magnetic board
- over 3,300 sledge rides have been completed!
Room 3: Lego playroom
- playroom with Lego and Duplo bricks and two festive Lego structures
Santa’s whole house sparkled with festive lights – we’ve equipped it with just under 3,500 energy-saving lights.
Open space for better access and increased visibility
Santa’s House was deliberately designed as an open space so that visitors to the Alley could watch the action from higher floors and choose which activation they wanted to try out.
We designed the project with the idea that it could be visited by as diverse an age structure of customers as possible.
Santa’s house is modular, which means you can add or take away rooms as you wish.
A single module, or a single room, can be arranged in any way.
We can also place a room in your location!
The importance of longer layouts
During the festive season, the number of visitors to shopping centres increases. The monthly Santa’s Room (and other activations) is a wise choice, as it gives visitors a permanent experience, not just specific events.
This way, even those who visit the mall outside the festive programme hours can benefit.
All individual activations are available for rent! Contact us for more information.
—
The project (from idea to design to implementation) involved 13 experts from different fields.
Photo by Igor Sukur, Robert Krumpak
Video by Dinamik
