Subscriber

Adidas

Project

Fan zone

Event type

Field promotion

Location

Ljubljana city centre, Ljubljana Marathon venue As an annual sponsor, Adidas wanted to be visible and visible to the fans and runners of the Ljubljana Marathon and to build and maintain the brand’s name with experiencers. With the creative idea, we wanted to appear at the event in a different way, emphasise the sporting mindset and follow the client’s “zero waste” vision.
We managed to do this with a cheering section, a moderator on the microphone and a team of energetic animators who drew crowds of people to the start and finish lines of the races.
With spontaneous dance performances, engaging passers-by, handing out cheering props and hot tea on a rainy day, we met the client’s expectations.